I'm Jael, a design expert passionate about intuitive branding. With years of experience teaching design, leading creative projects, and working with entrepreneurs and small brands, I'll help you build visual identities rooted in authenticity, emotional resonance, and intuitive design thinking.
Developed during my PhD in Design, my signature approach — the Intuitive Visual Design System — is grounded in four simple yet powerful pillars: Sensing, Shaping, Storytelling, and Sharing.
Corazonamiento is at the heart of my design practice—a decolonial method that reclaims the wisdom of thinking–feeling as a way of knowing and creating. It challenges the dominance of pure rationality by placing the heart at the centre of design: as a site of knowledge, memory, and resistance. As both an insurgent and reparative gesture—akin to sentipensamiento or corporeal geopolitics—corazonamiento calls us to design with emotion, dignity, and deep relationality. This approach guides my work in imagining more just, alive, and interconnected futures.
I specialise in integrating intuitive design methods into community engagement strategies, ensuring that initiatives are co-created to be accessible and inclusive for people of all backgrounds and abilities. By centring diverse voices and fostering genuine collaboration, I help transform engagement into meaningful, equitable experiences that resonate deeply.
I specialise in applying intuitive design principles to elevate how universities communicate with prospective students. By aligning visual identity and messaging with students' aspirations, I help institutions create compelling materials that effectively convey their offerings and foster meaningful connections.
I collaborate with non-profit organisations to craft authentic brand identities that resonate deeply with their communities. By integrating intuitive design principles and strategic marketing, I help these organisations articulate their mission clearly, build trust, and inspire meaningful action—enhancing their impact and fostering lasting connections.
I specialise in intuitive, inclusive design for community engagement. At the heart of my approach is corazonando—a practice rooted in corazonamiento, which centres the heart as a source of knowledge, connection, and care. By thinking–feeling with others, I help co-create meaningful, equitable experiences that resonate across difference.
Branding is more than just visuals; it's about creating a genuine connection that resonates deeply. The Intuitive Visual Design System is my holistic approach to uncovering and expressing your brand's true essence. Rooted in empathy and clarity, this process ensures your brand is not only seen but truly felt.
We tune into your essence: who you are, your vision, your values.
We refine your ideas into intuitive, strong brand foundations.
We craft your brand's emotional and visual narrative.
We define the visual language that expresses your story clearly and powerfully.
I’d love to hear from you. Whether you’re interested in working together, have a question about my process, or simply want to start a conversation, feel free to reach out. I welcome collaborations that are thoughtful, grounded, and aligned with care.
Use the form below or email me directly — I’ll get back to you as soon as I can.
